I often see new trainers trying to start by cutting prices. This is always a mistake. This makes you seem cheap and it will take a lot longer for people to respect you as a trainer or practitioner. Typically what works well is to advertise the full price but for example then offer 20% off if and only if, they buy before the time. You then set the parameters and act on them. If you say pay on or before this date, then after the cut off date, increase the price by 5% until a week before the event/training/sessions its at 90% of the full fee and two days before at 100% of the full fee. Try to keep in line with the rest of the industry as a price war is destructive and silly when there are so few doing this kind of work. Start off as you mean to continue is an old saying, ABC is another in sales,it means “always be closing” and this is what you want as a practitioner or trainer. Train your clients to…
